Full funnel B2B content syndication
You tell us how qualified you want your leads. We build the audience, host and promote your content, and deliver leads to that standard with a full audit behind each one.
Services
You tell us how qualified you want your leads.
Everything below can run on its own, but it is designed to work together: the data, the content, the activation and the audit that proves each lead is real.
01
Key services
TAL support, consultation and activation
Target account list build, review and activation for a targeted ABM approach, so campaigns run against the accounts you actually want to win.
B2B data provision
Verified, opted-in data supplied directly if you would rather run your own lead generation in house.
Email activation
HTML email into verified business inboxes to build brand awareness inside your target accounts.
GDPR consultation
Practical guidance on consent, provenance and lawful basis for B2B marketing across the regions you operate in.
Bespoke data builds
Data built to a specification that does not exist off the shelf, down to niche functions, titles and account types.
02
Content syndication options
Layer these onto any campaign to control how qualified, how engaged and how well understood each lead is before it reaches you.
Qualifying questions
You tell us how qualified you want your leads, and we ask for it at the point of capture.
Profiling questions
Additional insight captured on the form so your team knows the context before the first call.
Multi-touch campaigns
Leads that have engaged with more than one asset before they are delivered.
Bespoke content hubs
Dedicated customer content sites housing your full library under your brand.
03
Full lead audit, not just a timestamp.
Most providers give you a date and time. We can evidence the opt-in and the download itself, through four methods of tracking.
Gated forms
Users complete a form before the file unlocks. The database logs their email address at the exact timestamp of the download.
Unique tracking links
A personalised URL in an email campaign. When the contact clicks it, the system records their specific user ID.
Server log analysis
The IP address and user session ID are matched to the server request for that specific file path.
Event tracking pixels
A JavaScript event or pixel fires the moment the download button or link is clicked.
04
Lead quality
Qualification tier, volume, targeting and delivery cadence are agreed in writing up front, then reported against per lead. 100% lead guarantee.
MQL
Marketing qualified
Engaged with your content and matches the target profile.
SQL
Sales qualified
Meets agreed firmographic and role criteria for sales follow-up.
HQL
Highly qualified
Verified against additional custom qualification questions.
BANT
Budget, authority, need, timing
Qualified against all four BANT criteria before delivery.
Double-touch
Two or more assets
Engaged with 2+ assets before the lead is delivered.
05
Other services
CRM cleansing
Deduplication, validation and enrichment of the records you already hold.
GDPR consultation
Consent, provenance and process review for marketing data.
HubSpot integration
Official HubSpot Partner. Lead delivery and data operations wired directly into your portal.
Domain health consultation
Authentication, reputation and deliverability review so your email actually lands.
Start with a scoped pilot.
Tell us the accounts you want to reach and the lead criteria you work to. We'll come back with a scoped pilot within one working day.
Start a pilot