Demand LensDemandLens
Solutions

One programme, three layers.

Everything below can run standalone, but it is designed to work as one connected programme - intelligence feeds engagement, engagement feeds activation.

01

Intelligence

Know which life-sciences accounts are moving, and why, before the rest of the market sees it.

Pulse

A predictive layer that surfaces early buying signals inside target accounts before intent spikes on generic platforms.

Generic intent data tells you an account is researching a category - usually once several vendors already know. Pulse looks earlier, at the operational events that create budget and urgency inside life-sciences organisations.

We monitor structural change across your target list and turn it into a prioritised account view your sales and marketing teams can act on week by week.

  • Hiring surges in clinical operations, regulatory affairs and pharmacovigilance
  • Trial-stage announcements and phase transitions
  • Investment, funding and partnership news
  • Tech-stack and platform changes
02

Engagement

Reach the clinical, regulatory, commercial and executive people inside those accounts with content they take seriously.

Target Account & Contact Lists (TALs)

Bespoke account and contact lists across pharma, biotech, CRO/CDMO and medtech - segmented by therapeutic focus, company stage and region.

Every list is built to your ICP rather than pulled off a shelf. We start from the account universe you want to win, map the buying committee inside it, and verify every record before it reaches a campaign.

Segmentation runs across industry vertical, therapeutic focus, modality, company stage and region (US / Europe / APAC), then down to the specific job functions that matter in a life-sciences purchase.

  • Persona coverage across clinical operations, medical affairs, regulatory, pharmacovigilance & QA, commercial and C-suite
  • Segmented by therapeutic area, modality and company stage
  • Regional builds for US, Europe and APAC
  • Verified and refreshed on a regular cleansing cycle

Content Creation

Sector-literate whitepapers, executive summaries and campaign assets that clinical and scientific audiences take seriously.

Life-sciences buyers dismiss generic B2B content quickly. Our writers work exclusively on this sector, so the language, the evidence standard and the framing match the way clinical and commercial teams actually read.

We produce the asset and the campaign wrapper around it: abstracts, landing copy, email sequences and syndication-ready summaries.

  • Whitepapers, executive summaries and research digests
  • Campaign copy built for syndication and email activation
  • Written for named personas, not a generic audience

Content Hubs

Dedicated hub experiences housing your full content library, not just a single gated asset.

A hub gives your audience somewhere to go beyond one download - and gives you a much richer engagement picture across a buying committee.

We build, host and promote the hub, and feed engagement data back into lead scoring and nurture.

  • Branded hub housing your full asset library
  • Engagement tracked at contact and account level
  • Feeds double-touch lead qualification
03

Activation

Convert that reach into qualified leads and booked meetings, delivered to agreed criteria and SLAs.

Content Syndication

Get your content in front of in-market decision-makers and generate qualified MQL, SQL, HQL and BANT leads.

We place your assets with the named accounts and personas on your target list, and deliver the resulting leads to the qualification tier you specify, with per-lead reporting throughout.

Delivery runs to agreed criteria and SLAs so you know exactly what a lead means before the first one arrives.

  • Targeting against your named account list
  • MQL, SQL, HQL and BANT qualification tiers
  • Double-touch option: engaged with 2+ assets before delivery
  • Per-lead reporting with full engagement context

Email Marketing / Activation

CPM and CPC email programmes into verified business inboxes - business domains only.

Email activation puts your message directly in front of verified, opted-in business contacts inside your target accounts. Business domains only; no consumer addresses, no scraped lists.

Deliverability is managed actively: suppression handling, bounce management, authentication and engagement monitoring.

  • CPM and CPC models
  • Verified, opted-in business contacts only
  • Active suppression and deliverability management

Nurture & Conversion / SDR Support

Follow-up sequencing and SDR outreach that moves engaged leads to booked meetings.

A delivered lead is not a pipeline. Our SDRs work exclusively on life-sciences accounts, so follow-up conversations are credible from the first call.

Sequencing, qualification and meeting handover run to criteria you define.

  • Sector-dedicated SDRs
  • Multi-touch follow-up sequencing
  • Qualification to your agreed criteria before handover

Social Advertising

Precision LinkedIn engagement against named accounts and personas.

LinkedIn is where life-sciences seniority is easiest to reach accurately. We run tightly-scoped campaigns against your account and persona list rather than broad interest targeting.

  • Named-account and persona targeting
  • Creative and copy written for the sector
  • Retargeting aligned to syndication and email activity

Event & Roundtable Audience Acquisition

Targeted recruitment of senior clinical and scientific audiences for executive roundtables, webinars and congress activity.

Filling a room with the right twelve people is a different discipline from generating a hundred leads. We recruit named, seniority-verified attendees against an agreed profile, manage the outreach and confirmation sequence, and report on attendance quality rather than registration volume.

This works for executive roundtables, invitation-only dinners, webinars and congress-adjacent sessions.

  • Named-attendee recruitment against an agreed profile
  • Seniority and role verification before confirmation
  • Outreach, reminder and confirmation sequencing managed end to end
  • Reporting on attendance quality, not registration volume
Lead quality

You define what a lead means before we start.

Qualification tier, volume, targeting and delivery cadence are agreed in writing up front, then reported against per lead.

MQL

Marketing qualified

Engaged with your content and matches the target profile.

SQL

Sales qualified

Meets agreed firmographic and role criteria for sales follow-up.

HQL

Highly qualified

Verified against additional custom qualification questions.

BANT

Budget, authority, need, timing

Qualified against all four BANT criteria before delivery.

Double-touch

Two or more assets

Engaged with 2+ assets before the lead is delivered.

Start with a scoped pilot.

Tell us the accounts you want to reach and the lead criteria you work to. We'll come back with a scoped pilot within one working day.

Start a pilot