How a pilot runs.
Everything below is agreed in writing before a single asset goes live. This is the detail a marketing-ops or procurement reviewer needs to sign a new vendor off internally.
Eight steps, brief to report.
The scoped pilot, proof of quality and wider campaign model, broken down into the steps each side actually works to.
- 01
Brief & targeting agreed
Accounts, personas, channels, lead criteria and volume confirmed in writing.
- 02
Coverage estimate
We confirm reachable audience size and an indicative lead volume and timeline against that criteria.
- 03
Pilot agreement signed
A simple, procurement-friendly scope of work. Not a long-term contract.
- 04
Campaign setup
Creative and content assets prepared and approved: client-supplied, Demand Lens created, or co-developed.
- 05
Campaign live
Outreach begins across the agreed channels.
- 06
Lead delivery
Leads delivered on an agreed cadence, with a regular check-in call to review quality and pacing.
- 07
Full delivery
Pilot volume and duration completed.
- 08
Post-campaign report
Full reporting pack delivered, covering delivery, engagement and what it means for a next phase.
What gets agreed before anything runs.
No campaign starts until every line here is confirmed. It is what makes the pilot procurement-friendly rather than just described that way.
Geography, sector, company size, seniority and job titles.
Client-supplied, Demand Lens created, or co-developed.
Structured lead file (CSV) or direct handoff into your CRM.
The fields captured per lead, agreed up front.
The agreed delivery day and frequency.
The specific account universe the campaign runs against.
A cap on how many leads can come from any single account, so delivery isn't concentrated in a handful of large organisations.
Existing customers, current contacts and unsubscribes excluded before the campaign starts.
Lead flow spread evenly across the campaign window rather than front or back loaded.
The agreed multiple-choice questions used to qualify a lead.
Confirmed in advance: email nurture, SDR follow-up, or both.
Agreed up front: lead quality, conversion rate and pipeline or opportunity impact.
Format and cadence agreed up front.
What you get back.
Every lead is reported individually, and the pilot closes with a full reporting pack rather than a delivery count.
Executive summary
Campaign dates, leads delivered against target, the standout content asset, and a one-paragraph headline insight.
Seniority breakdown
Who actually engaged, grouped by seniority band: Director and above, Head or Manager, individual contributor.
Sector & therapeutic-area breakdown
Which parts of the target account universe engaged most, so the next phase can be weighted accordingly.
Narrative commentary
A short analyst-style read on what the data suggests and what it means for a wider campaign.
Leads delivered
Pilot target
Director and above
To first qualified lead
Figures shown are placeholders for layout purposes only. No client data is used in this example.
Pricing
Every pilot is scoped and quoted individually based on target accounts, channels and volume. There is no flat rate card, but you will have a clear, itemised quote before anything runs.
Get a scoped quoteStart with a scoped pilot.
Tell us the accounts you want to reach and the lead criteria you work to. We'll come back with a scoped pilot within one working day.
Start a pilot