Industry specific B2B content syndication

A specialist global B2B data owner with its own marketing activation.

We convert B2B data into qualified, marketing ready leads through content syndication. International compliance, B2B data marketing experts, and leads that genuinely fill out the form.

  • 100% opted-in, GDPR-aligned data
  • Director-led sector expertise
  • Pilot-first engagement - proof before commitment
Demand LensDemand Lens
Our method

What we do, how we do it, how it works.

What do we do?

B2B content syndication to help you generate leads across specific sectors.

How do we do it?

Through email and web hosting, we position your content in front of the decision-makers who sit inside your ideal customer profile.

How does it work?

We define the audience, take your content, host it on our content library, drive digital traffic from your ICP to it, collect form fills and deliver qualified leads.

  1. 01

    Define the audience

    Sector, geography, account list, function and seniority agreed with you.

  2. 02

    Take your content

    Whitepaper, report, webinar or guide. Whatever your audience will exchange details for.

  3. 03

    Host it

    Your asset goes onto our content library, or a bespoke content hub built for your brand.

  4. 04

    Drive traffic

    Email led promotion to verified, opted-in contacts that match your ICP.

  5. 05

    Collect form fills

    Gated forms capture the contact, the consent and the download, with qualifying and profiling questions.

  6. 06

    Deliver leads

    Qualified, audited leads delivered to your agreed template and cadence.

Email-led lead generation, built for accuracy. We deliver leads that are engaged, current, and ready to convert.

The model

Intelligence, engagement, activation.

Three layers, run as one programme. We help companies build sales pipeline.

01

Intelligence

Define the audience properly. We build the account universe and the contact-level picture that a campaign needs before anything runs.

02

Engagement

Put your content in front of the people who own the decision, through email and hosted content built for that audience.

03

Activation

Turn that engagement into qualified, marketing ready leads delivered to agreed criteria and SLAs, so your team can build pipeline.

Key services

What you can buy from us.

Full funnel B2B content syndication

You tell us how qualified you want your leads. We build the audience, host and promote your content, and deliver leads to that standard with a full audit behind each one.

TAL support, consultation and activation

Target account list build, review and activation for a targeted ABM approach, so campaigns run against the accounts you actually want to win.

B2B data provision

Verified, opted-in data supplied directly if you would rather run your own lead generation in house.

Email activation

HTML email into verified business inboxes to build brand awareness inside your target accounts.

GDPR consultation

Practical guidance on consent, provenance and lawful basis for B2B marketing across the regions you operate in.

Bespoke data builds

Data built to a specification that does not exist off the shelf, down to niche functions, titles and account types.

See services in full
Why Demand Lens

Why clients choose us.

Larger lead generation organisations outsource to multiple vendors. That creates poor lead quality, non-compliant leads and no true data or lead audit. Being small, we are after a few happy clients rather than many. A 100% in-house approach, looking after selected clients, keeps our contacts engaged and receptive to our clients' content, and it lets us offer the level of service we pride ourselves on.

  • Specialist industry experts

    We pride ourselves on mastering specific sectors, not all of them. If we do not know a market properly, we do not sell into it.

  • 20+ years in B2B data marketing

    Two decades working across the sectors we cover. We know how these markets are structured and how they buy.

  • Fully GDPR qualified

    Opted-in, business domain data with documented consent, aligned to UK GDPR, EU GDPR and international requirements.

  • Largest coverage across our core sectors

    The widest international coverage we can hold in the sectors we specialise in, rather than shallow reach everywhere.

  • 100% lead guarantee

    Every lead is delivered to the criteria agreed up front. If it does not meet them, it does not get billed.

  • Full lead audit

    Evidence of opt-in and of the download itself, not just a basic timestamp. Gated form capture, unique tracking links, server log matching and event tracking all sit behind each lead.

  • Bespoke dedicated content sites

    Your own hosted content hub rather than a shared library, so engagement is measured against your brand.

  • Dedicated account director

    One named account director with genuine industry expertise, involved throughout rather than handed over after the pitch.

  • Fast turnaround

    We can go live within 3 days, with the first lead delivery file 5 days after that.

  • A personal service

    We build relationships on results and support, with dedicated customer experience behind every account.

  • Global reach

    International coverage across every core sector we operate in.

Who we work with

The clients we serve.

  • B2B publishers
  • Life sciences organisations
  • Technology vendors
  • B2B events and conferences
  • Professional training providers
  • Market intelligence providers
How we start

Pilot first. Proof before commitment.

Live within 3 days, first lead delivery file 5 days after that.

01

Scoped pilot

We agree the target accounts, personas, channels, lead criteria and volume in writing before anything runs. Procurement-friendly, with clear SLAs.

02

Proof of quality

The pilot runs and every lead is reported individually - who they are, what they engaged with, and how they met the agreed criteria.

03

Wider campaign

Only once the pilot has proved lead quality do we scope a larger, multi-channel programme. Proof before commitment.

See how a pilot runs

Start with a scoped pilot.

Tell us the accounts you want to reach and the lead criteria you work to. We'll come back with a scoped pilot within one working day.

Start a pilot