A data consultancy that does demand generation - not the other way round.
Demand Lens is the specialist demand generation partner for life sciences - turning verified pharma, biotech, CRO/CDMO and medtech audience intelligence into qualified, sales-ready pipeline.
Most life-sciences demand generation fails on the same thing: the data. Lists are stale, roles are wrong, the buying committee is half-mapped, and campaign performance gets blamed on creative. Demand Lens starts from the audience and works forward.
We are the life-sciences division of Data Legends Ltd, a UK consultancy that spends its working life cleaning, matching, structuring and connecting business data across CRM, marketing, finance and event systems. That discipline is what sits underneath every campaign we run.
Three layers, one accountable team.
Intelligence
Define the audience properly. We build the account universe and the contact-level picture that a campaign needs before anything runs.
Engagement
Put your content in front of the people who own the decision, through email and hosted content built for that audience.
Activation
Turn that engagement into qualified, marketing ready leads delivered to agreed criteria and SLAs, so your team can build pipeline.
Depth in one sector beats breadth across twenty.
Specialist industry experts
We pride ourselves on mastering specific sectors, not all of them. If we do not know a market properly, we do not sell into it.
20+ years in B2B data marketing
Two decades working across the sectors we cover. We know how these markets are structured and how they buy.
Fully GDPR qualified
Opted-in, business domain data with documented consent, aligned to UK GDPR, EU GDPR and international requirements.
Largest coverage across our core sectors
The widest international coverage we can hold in the sectors we specialise in, rather than shallow reach everywhere.
100% lead guarantee
Every lead is delivered to the criteria agreed up front. If it does not meet them, it does not get billed.
Full lead audit
Evidence of opt-in and of the download itself, not just a basic timestamp. Gated form capture, unique tracking links, server log matching and event tracking all sit behind each lead.
Bespoke dedicated content sites
Your own hosted content hub rather than a shared library, so engagement is measured against your brand.
Dedicated account director
One named account director with genuine industry expertise, involved throughout rather than handed over after the pitch.
Fast turnaround
We can go live within 3 days, with the first lead delivery file 5 days after that.
A personal service
We build relationships on results and support, with dedicated customer experience behind every account.
Global reach
International coverage across every core sector we operate in.
Pilot, prove, scale.
No annual retainer before you have seen the lead quality. Every relationship starts with a scoped, procurement-friendly pilot.
Scoped pilot
We agree the target accounts, personas, channels, lead criteria and volume in writing before anything runs. Procurement-friendly, with clear SLAs.
Proof of quality
The pilot runs and every lead is reported individually - who they are, what they engaged with, and how they met the agreed criteria.
Wider campaign
Only once the pilot has proved lead quality do we scope a larger, multi-channel programme. Proof before commitment.
Part of Data Legends
Demand Lens clients get access to the wider Data Legends team for CRM, integration, reporting and data-quality work - the things that usually decide whether generated demand actually converts once it reaches your systems.
Explore Data Legends servicesStart with a scoped pilot.
Tell us the accounts you want to reach and the lead criteria you work to. We'll come back with a scoped pilot within one working day.
Start a pilot