A data consultancy that does demand generation - not the other way round.
Demand Lens is the specialist demand generation partner for life sciences - turning verified pharma, biotech, CRO/CDMO and medtech audience intelligence into qualified, sales-ready pipeline.
Most life-sciences demand generation fails on the same thing: the data. Lists are stale, roles are wrong, the buying committee is half-mapped, and campaign performance gets blamed on creative. Demand Lens starts from the audience and works forward.
We are the life-sciences division of Data Legends Ltd, a UK consultancy that spends its working life cleaning, matching, structuring and connecting business data across CRM, marketing, finance and event systems. That discipline is what sits underneath every campaign we run.
Three layers, one accountable team.
Intelligence
Know which life-sciences accounts are moving, and why, before the rest of the market sees it.
Engagement
Reach the clinical, regulatory, commercial and executive people inside those accounts with content they take seriously.
Activation
Convert that reach into qualified leads and booked meetings, delivered to agreed criteria and SLAs.
Depth in one sector beats breadth across twenty.
Vertical specialists, not generalists
SDRs, writers and campaign managers work exclusively on pharma, biotech, CRO/CDMO and medtech accounts. They know the buying committees and the language of clinical development.
Verified, validated life-sciences data
Every record is verified before it reaches a campaign, and the database runs on a regular cleansing cycle. Opted-in and GDPR-aligned throughout.
Full-funnel, not single-channel
Audience intelligence, then engagement across content, email, ABM, display, social, audio and CTV, then activation into qualified leads delivered to defined SLAs.
Senior sector leadership
The life-sciences vertical is led at director level, with hands-on involvement in every account rather than a handover after the pitch.
Pilot, prove, scale.
No annual retainer before you have seen the lead quality. Every relationship starts with a scoped, procurement-friendly pilot.
Scoped pilot
We agree the target accounts, personas, channels, lead criteria and volume in writing before anything runs. Procurement-friendly, with clear SLAs.
Proof of quality
The pilot runs and every lead is reported individually - who they are, what they engaged with, and how they met the agreed criteria.
Wider campaign
Only once the pilot has proved lead quality do we scope a larger, multi-channel programme. Proof before commitment.
Part of Data Legends
Demand Lens clients get access to the wider Data Legends team for CRM, integration, reporting and data-quality work - the things that usually decide whether generated demand actually converts once it reaches your systems.
Explore Data Legends servicesStart with a scoped pilot.
Tell us the accounts you want to reach and the lead criteria you work to. We'll come back with a scoped pilot within one working day.
Start a pilot