Data, CRM and automation that actually works.
Data Legends helps businesses clean, structure, migrate and connect their data across CRM, marketing, event, finance and operational systems.
We make complex data useful.
From CRM migrations and deduplication to HubSpot implementation, event platform integrations and reporting, we make sure your systems are clean, connected and useful.
Not another slide-deck consultancy.
We do not just move data from one place to another. We build processes that are practical, accurate and maintainable - because we understand how your teams actually work.
We speak system and business
We understand how sales, marketing, finance and event teams actually use their tools day to day.
Practical over theoretical
We ship working databases, migrations and integrations - not slide decks about them.
Built to be maintained
Everything we deliver is documented, structured and handed over so your team can own it.
Hands-on senior delivery
You work directly with the person doing the work. No account managers between you and the fix.
Where we do our best work.
A snapshot of the work clients ask us for most often.
AI Agents & Business Automation
Design and build AI agents that automate repetitive work, assist employees, connect business systems and improve customer experience. From internal assistants to sales, support and operational agents tailored to your business.
Discuss thisCRM Data Migration
Migrate contacts, companies, deals, activities and historical records between CRM platforms without compromising data quality, relationships or reporting.
Discuss thisHubSpot & RevOps Solutions
HubSpot implementation, optimisation, automation, reporting, workflows and Revenue Operations designed to help sales and marketing teams perform at their best.
Discuss thisHubSpot-NetSuite & Celigo Integration
Design, troubleshoot and optimise Celigo integrations between HubSpot and NetSuite, ensuring contacts, companies, deals, sales orders and invoices remain synchronised.
Discuss thisReporting, Dashboards & Business Intelligence
Transform data from multiple systems into meaningful dashboards, KPIs and executive reports that support confident decision making.
Discuss thisCRM & Data Health Check
A fixed-price audit of your CRM and data estate: data quality, duplicates, properties and fields, workflows, automation, reporting, integrations and security. You receive a scored report with clear, prioritised recommendations within two weeks — use it as an action plan for your own team, or as the first step of a Data & CRM Rescue.
Discuss thisThe stack we know inside out.
We work daily across the platforms modern B2B teams rely on - and we know how they behave when they meet each other.
Notes from the field.
Practical writing on CRM, data quality, HubSpot and the integrations behind them.
How do I fix duplicate contacts in HubSpot?
Merges can't be undone - fix duplicates without losing data.
Read articleWhy most CRM migrations fail (and how to make yours succeed)
Bad mappings, missing owners, orphaned deals. The technical part is rarely the hard bit - here is what actually goes wrong.
Read articleDesigning HubSpot properties that scale past 100k records
Custom properties feel free at 5,000 contacts. At 500,000 they can quietly break your reporting and workflows.
Read article
Need help with messy data, CRM or integrations?
Tell us what you're wrestling with. We'll come back with a straight answer on whether we can help - and how.
Let's talk