Case studies

Real problems, cleanly solved.

A selection of representative engagements. Names withheld - outcomes real.

Events & Conferences

CRM and event data migration

Challenge

A global events business held ten years of attendee, session and registration data across three platforms, with no shared identifier and inconsistent naming.

Solution

We built a consolidated data model, deduplicated across sources, mapped every legacy field to the new CRM, and ran three sandbox migrations before go-live.

Result

One clean CRM of record with over 1.4M contacts, full event history preserved, and marketing able to segment by event, session and role for the first time.

B2B SaaS

HubSpot and NetSuite integration support

Challenge

Sales in HubSpot and finance in NetSuite were operating on different versions of the truth. Deals closed in HubSpot were not consistently reflected as customers in NetSuite.

Solution

We reviewed the existing Celigo flows, redesigned field mappings, added error-handling and built a reconciliation report finance could run daily.

Result

Sync errors reduced by 92%, close-to-invoice time cut in half, and finance and RevOps finally reporting the same numbers to the board.

Publishing & Media

Large-scale data cleansing and deduplication

Challenge

A marketing database of 3.2M contacts had grown through acquisitions and manual uploads, with duplicates, malformed emails and inconsistent country data everywhere.

Solution

We designed a match ruleset with the client, ran deterministic and fuzzy passes, standardised country and industry fields, and produced a golden-record set with full audit trail.

Result

780,000 duplicates safely merged, deliverability improved by 18%, and campaign reporting trusted again by the commercial team.

Professional Services

Marketing database optimisation

Challenge

Campaign performance was declining, suppression lists were being managed manually, and there was no view of engagement across the customer lifecycle.

Solution

We rebuilt segmentation using enriched firmographic data, automated suppression handling, and introduced a lightweight engagement score fed back into HubSpot workflows.

Result

Open rates up 34%, unsubscribe rates halved, and the marketing team focused on the 40% of the database that was actually engaged.

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